Sustainability in Promotional Products


At Desk Plants, we believe in the power of promotional products to make a positive impact, not only for businesses but also for the planet. Sustainability is not just a buzzword; it's a critical aspect that the promotional products industry cannot afford to ignore any longer.

According to ASI Media's article, "It’s Time for Promo to Fully Embrace Sustainability," sustainability has become an increasingly important issue for consumers worldwide. Google searches related to sustainable goods have surged by 71% between 2016 and 2021, highlighting the growing interest in eco-friendly products.

Recognizing the complexity of sustainability, ASI Media is launching "Promo for the Planet," a comprehensive resource hub aimed at guiding promotional products suppliers and distributors towards sustainable practices. ASI's President and CEO, Tim Andrews, emphasizes the importance of responsible sourcing, recycling, and considering environmental and social impacts throughout the supply chain. He notes that sustainability is not only beneficial for the environment but also for businesses, particularly in attracting younger buyers.

Even for those less inclined towards environmental concerns, the trend towards sustainability holds significant implications for business success. Research shows that nearly seven in 10 consumers consider a brand's sustainability practices when making purchasing decisions, indicating a growing demand for eco-conscious products.

In the promotional products industry, where perceptions often lean towards "trinkets and trash," embracing sustainability can enhance brand reputation and longevity. Creative swag campaigns not only foster goodwill but also contribute to long-lasting impressions, with many promotional items being kept and used for over a decade by consumers.

At Desk Plants, we are committed to sustainability in the promotional products we offer. Our customizable potted plants provide a green alternative to traditional promotional items, allowing businesses to make a positive impact while promoting their brand. Join us in embracing sustainability for a better future, one plant at a time.

[Source: "It’s Time for Promo to Fully Embrace Sustainability" by ASI Media]