Desk Plants Blog — business relationships
As employers search for ways to alleviate pandemic stress, more are looking to the corporate gifting sector for small gestures that can improve the WFH experience. Unsurprisingly, the most popular and well received gifts of the moment are ones that contribute to improving mental and physical well being.
Surely you’ve received a few gifts that left you less than enthusiastic. While there is a wrong way to give, research shows that we actually tend to underestimate the positive impact of giving thoughtful gifts on establishing connections and strengthening relationships.
Gift giving is an important part of any strategy for building authentic and meaningful business relationships. Gifting programs can help establish important connections with clients, employees, prospects, and partners or maintain those you’ve already built. A small, relatively inexpensive gesture can go a long way in creating long-lasting affinity for your company.