Desk Plants Blog — business relationships
Surely you’ve received a few gifts that left you less than enthusiastic. While there is a wrong way to give, research shows that we actually tend to underestimate the positive impact of giving thoughtful gifts on establishing connections and strengthening relationships.
Gift giving is an important part of any strategy for building authentic and meaningful business relationships. Gifting programs can help establish important connections with clients, employees, prospects, and partners or maintain those you’ve already built. A small, relatively inexpensive gesture can go a long way in creating long-lasting affinity for your company.